Tagi: Eton

Eton FW25: From Shirt Specialist to Complete Men's Wardrobe

Since 1928, Eton has redefined the shirt for the modern man. Now, the Swedish brand takes another step forward, evolving from shirt specialists into a broader menswear house. With FW25, Eton introduces refined categories that expand the wardrobe: Casual Fit Shirts, Italian-crafted Knitwear, and Soft Jackets. Together, they represent a natural progression—anchored in craftsmanship, innovation, and timeless style.